Abstract:LLM-based ranking systems are vulnerable to Generative Engine Optimization (GEO) attacks, where adversaries inject semantic signals into product descriptions to artificially boost rankings. We propose SCI-Defense, a three-component defense framework combining Perplexity detection (PPL), Semantic Integrity Scoring (SIS), and Inter-Candidate Detection (ICD). SIS evaluates four manipulation dimensions: Authority Attribution (AA), Narrative Purposiveness (NP), Comparative Claims (CA), and Temporal Claims (TC). Evaluated on 600 Amazon product descriptions across 6 categories, SCI-Defense achieves Precision=1.000 and FPR=0.000, with Recall of 1.000, 0.952, and 0.830 against String, Reasoning, and Review attacks respectively. On 600 MS MARCO web passages, String attacks are blocked with perfect recall while Review attacks yield near-zero recall, as web passages lack the persuasion-oriented signals that SIS targets in product descriptions. We demonstrate that existing defenses -- PPL-only filters, SafetyClf content classifiers, and paraphrasing -- achieve zero recall against semantic manipulation attacks. We further demonstrate new attacks such as Specification Amplification and Use-Case Saturation can expose semantic relevance manipulation as a structural defense blind spot that suggests directions for future research.
Abstract:Large language models (LLMs) are highly sensitive to the prompts used to specify task objectives and behavioral constraints. Many recent prompt optimization methods iteratively rewrite prompts using LLM-generated feedback, but the resulting prompts often become longer, accumulate narrow sample-specific rules, and generalize poorly beyond the training distribution. We study this failure mode as prompt distributional overfitting and argue that it reflects a lack of representation control in discrete text-space optimization. We formalize this view through representational inefficiency, a dual-factor measure that decomposes prompt inefficiency into capacity cost and scope narrowness, attributing distributional prompt overfitting to their coupled growth during optimization. We propose TextReg, a regularization framework that realizes a soft-penalty objective through regularized textual gradients, combining Dual-Evidence Gradient Purification, Semantic Edit Regularization, and Regularization-Guided Prompt Update. Across multiple reasoning benchmarks, TextReg substantially improves out-of-distribution (OOD) generalization, with accuracy gains of up to +11.8% over TextGrad and +16.5% over REVOLVE.
Abstract:Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR) to controllably create attractive image or text advertisements. However, their pipelines lack cross-modal perception and rely on CTR that only reflects average preferences. Therefore, we explore jointly generating personalized image-text advertisements from historical click behaviors. We first design a Unified Advertisement Generative model (Uni-AdGen) that employs a single autoregressive framework to produce both advertising images and texts. By incorporating a foreground perception module and instruction tuning, Uni-AdGen enhances the realism of the generated content. To further personalize advertisements, we equip Uni-AdGen with a coarse-to-fine preference understanding module that effectively captures user interests from noisy multimodal historical behaviors to drive personalized generation. Additionally, we construct the first large-scale Personalized Advertising image-text dataset (PAd1M) and introduce a Product Background Similarity (PBS) metric to facilitate training and evaluation. Extensive experiments show that our method outperforms baselines in general and personalized advertisement generation. Our project is available at https://github.com/JD-GenX/Uni-AdGen.
Abstract:Recent advances in LLM agents enable systems that autonomously refine workflows, accumulate reusable skills, self-train their underlying models, and maintain persistent memory. However, we show that such self-evolution is often non-monotonic: adapting to new task distributions can progressively degrade previously acquired capabilities across all major evolution channels. We identify this phenomenon as \emph{capability erosion under self-evolution} and show that it consistently emerges across workflow, skill, model, and memory evolution. To mitigate this issue, we propose \emph{Capability-Preserving Evolution} (CPE), a general stabilization principle that constrains destructive capability drift during continual adaptation. Across all four evolution dimensions, CPE consistently improves retained capability stability while preserving adaptation performance. For example, in workflow evolution, CPE improves retained simple-task performance from 41.8\% to 52.8\% under GPT-5.1 optimization while simultaneously achieving stronger complex-task adaptation. Our findings suggest that stable long-horizon self-evolving agents require not only acquiring new capabilities, but also explicitly preserving previously learned ones during continual adaptation.
Abstract:Multi-agent systems built on large language models have shown strong performance on complex reasoning tasks, yet most work focuses on agent roles and orchestration while treating inter-agent communication as a fixed interface. Latent communication through internal representations such as key-value caches offers a promising alternative to text-based protocols, but existing approaches do not jointly optimize communication with multi-agent reasoning. Therefore we propose DiffMAS, a training framework that treats latent communication as a learnable component of multi-agent systems. DiffMAS performs parameter-efficient supervised training over multi-agent latent trajectories, enabling agents to jointly learn how information should be encoded and interpreted across interactions. Experiments on mathematical reasoning, scientific QA, code generation, and commonsense benchmarks show that DiffMAS consistently improves reasoning accuracy and decoding stability over single-agent inference, text-based multi-agent systems, and prior latent communication methods, achieving 26.7% on AIME24, 20.2% on GPQA-Diamond, and consistent gains across reasoning benchmarks.
Abstract:While existing multi-agent systems (MAS) can handle complex problems by enabling collaboration among multiple agents, they are often highly task-specific, relying on manually crafted agent roles and interaction prompts, which leads to increased architectural complexity and limited reusability across tasks. Moreover, most MAS communicate primarily through natural language, making them vulnerable to error accumulation and instability in long-context, multi-stage interactions within internal agent histories. In this work, we propose \textbf{Agent Primitives}, a set of reusable latent building blocks for LLM-based MAS. Inspired by neural network design, where complex models are built from reusable components, we observe that many existing MAS architectures can be decomposed into a small number of recurring internal computation patterns. Based on this observation, we instantiate three primitives: Review, Voting and Selection, and Planning and Execution. All primitives communicate internally via key-value (KV) cache, which improves both robustness and efficiency by mitigating information degradation across multi-stage interactions. To enable automatic system construction, an Organizer agent selects and composes primitives for each query, guided by a lightweight knowledge pool of previously successful configurations, forming a primitive-based MAS. Experiments show that primitives-based MAS improve average accuracy by 12.0-16.5\% over single-agent baselines, reduce token usage and inference latency by approximately 3$\times$-4$\times$ compared to text-based MAS, while incurring only 1.3$\times$-1.6$\times$ overhead relative to single-agent inference and providing more stable performance across model backbones.
Abstract:The way customers search for and choose products is changing with the rise of large language models (LLMs). LLM-based search, or generative engines, provides direct product recommendations to users, rather than traditional online search results that require users to explore options themselves. However, these recommendations are strongly influenced by the initial retrieval order of LLMs, which disadvantages small businesses and independent creators by limiting their visibility. In this work, we propose CORE, an optimization method that \textbf{C}ontrols \textbf{O}utput \textbf{R}ankings in g\textbf{E}nerative Engines for LLM-based search. Since the LLM's interactions with the search engine are black-box, CORE targets the content returned by search engines as the primary means of influencing output rankings. Specifically, CORE optimizes retrieved content by appending strategically designed optimization content to steer the ranking of outputs. We introduce three types of optimization content: string-based, reasoning-based, and review-based, demonstrating their effectiveness in shaping output rankings. To evaluate CORE in realistic settings, we introduce ProductBench, a large-scale benchmark with 15 product categories and 200 products per category, where each product is associated with its top-10 recommendations collected from Amazon's search interface. Extensive experiments on four LLMs with search capabilities (GPT-4o, Gemini-2.5, Claude-4, and Grok-3) demonstrate that CORE achieves an average Promotion Success Rate of \textbf{91.4\% @Top-5}, \textbf{86.6\% @Top-3}, and \textbf{80.3\% @Top-1}, across 15 product categories, outperforming existing ranking manipulation methods while preserving the fluency of optimized content.
Abstract:Advertising image generation has increasingly focused on online metrics like Click-Through Rate (CTR), yet existing approaches adopt a ``one-size-fits-all" strategy that optimizes for overall CTR while neglecting preference diversity among user groups. This leads to suboptimal performance for specific groups, limiting targeted marketing effectiveness. To bridge this gap, we present \textit{One Size, Many Fits} (OSMF), a unified framework that aligns diverse group-wise click preferences in large-scale advertising image generation. OSMF begins with product-aware adaptive grouping, which dynamically organizes users based on their attributes and product characteristics, representing each group with rich collective preference features. Building on these groups, preference-conditioned image generation employs a Group-aware Multimodal Large Language Model (G-MLLM) to generate tailored images for each group. The G-MLLM is pre-trained to simultaneously comprehend group features and generate advertising images. Subsequently, we fine-tune the G-MLLM using our proposed Group-DPO for group-wise preference alignment, which effectively enhances each group's CTR on the generated images. To further advance this field, we introduce the Grouped Advertising Image Preference Dataset (GAIP), the first large-scale public dataset of group-wise image preferences, including around 600K groups built from 40M users. Extensive experiments demonstrate that our framework achieves the state-of-the-art performance in both offline and online settings. Our code and datasets will be released at https://github.com/JD-GenX/OSMF.
Abstract:Large audio-language models increasingly operate on raw speech inputs, enabling more seamless integration across domains such as voice assistants, education, and clinical triage. This transition, however, introduces a distinct class of vulnerabilities that remain largely uncharacterized. We examine the security implications of this modality shift by designing a text-to-audio jailbreak that embeds disallowed directives within a narrative-style audio stream. The attack leverages an advanced instruction-following text-to-speech (TTS) model to exploit structural and acoustic properties, thereby circumventing safety mechanisms primarily calibrated for text. When delivered through synthetic speech, the narrative format elicits restricted outputs from state-of-the-art models, including Gemini 2.0 Flash, achieving a 98.26% success rate that substantially exceeds text-only baselines. These results highlight the need for safety frameworks that jointly reason over linguistic and paralinguistic representations, particularly as speech-based interfaces become more prevalent.
Abstract:Recent advancements in Large Vision-Language Models (LVLMs) have shown groundbreaking capabilities across diverse multimodal tasks. However, these models remain vulnerable to adversarial jailbreak attacks, where adversaries craft subtle perturbations to bypass safety mechanisms and trigger harmful outputs. Existing white-box attacks methods require full model accessibility, suffer from computing costs and exhibit insufficient adversarial transferability, making them impractical for real-world, black-box settings. To address these limitations, we propose a black-box jailbreak attack on LVLMs via Zeroth-Order optimization using Simultaneous Perturbation Stochastic Approximation (ZO-SPSA). ZO-SPSA provides three key advantages: (i) gradient-free approximation by input-output interactions without requiring model knowledge, (ii) model-agnostic optimization without the surrogate model and (iii) lower resource requirements with reduced GPU memory consumption. We evaluate ZO-SPSA on three LVLMs, including InstructBLIP, LLaVA and MiniGPT-4, achieving the highest jailbreak success rate of 83.0% on InstructBLIP, while maintaining imperceptible perturbations comparable to white-box methods. Moreover, adversarial examples generated from MiniGPT-4 exhibit strong transferability to other LVLMs, with ASR reaching 64.18%. These findings underscore the real-world feasibility of black-box jailbreaks and expose critical weaknesses in the safety mechanisms of current LVLMs